Mystery Shoppers Are Esteemed and Valued
Thursday, February 28th, 2008
From The Desk
Of B. Robert
“Mystery shoppers are esteemed and valued as supervisory
evaluators who complete secretive visits to capture
actual consumer experiences and document the
authentic information about sales processes apparent
genuine occurrence.”
What is mystery shopping?
The Market Research Society (MRS) defines mystery shopping or ‘mystery customer research’ as:
‘The use of individuals trained to experience and measure any [...]
