Archive for February, 2008

Mystery Shoppers Are Esteemed and Valued

Thursday, February 28th, 2008

  From The Desk Of B. Robert “Mystery shoppers are esteemed and valued as supervisory evaluators who complete secretive visits to capture actual consumer experiences and document the authentic information about sales processes apparent genuine occurrence.” What is mystery shopping? The Market Research Society (MRS) defines mystery shopping or ‘mystery customer research’ as: ‘The use […]